Hook Point

Discover the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand—both online and off—so you can thrive in the new micro-attention world.

Many professionals know who they are, what they do, and why they do it—but struggle to grab a potential audience’s attention. Others have amazing products or services that fail to achieve great success because they don't know how to talk about what they do effectively. These situations arise because digital and social media shaped a world of micro-attention.

There are over 60 billion digital platform messages daily--and on average, we are exposed to 10,000 ads daily. Research shows we have less than 3 seconds to capture attention and hook audiences quickly, efficiently, and consistently to achieve brand awareness and growth.

Harness the power of hook points—a communication tool that helps you package your messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you’re promoting a brand, product, or service this is the essential guide for making it in our 3 second world.